Artisanal Aperture is a niche film and photography collective. Our shared enthusiasm for capturing and celebrating the craft of handmade, as well as the profound kinship we feel with makers of all kinds are the founding principles of Artisanal Aperture.
We focus on capturing unique growers, events and craftspeople to share intimate portraits of how their endeavors are curated, processed, created and prepared. Our strength lies in bringing distinct stories and celebrations to life. With our nimble team of three, we integrate seamlessly into the environment to find the perfect balance between prearranged pictorial moments and responding to candid, unplanned activities. Whether it’s strategically adjusting a chef’s apron, stealthily including a frosted glass of chilled wine or a ceramist's tool rack in frame or modifying a floral arrangement, our curated approach allows us to capture the essence of the surroundings and purveyors. We offer both film and photography collectively because we believe having an aesthetic through line with both forms of media depicts a more powerful story. Collaborators include Relais & Châteaux's Blackberry Farm, The Ritz-Carlton, Cayman Islands Department of Tourism, Food & Wine, Rappahannock River Oysters and more. The team has members based on both coasts and we're open to travel to any destination in the US and abroad.
+ + +
Jenny Hwa is the creative director and producer of Artisanal Aperture. Originally from the Bay Area, she spent more than 10 years in NYC working in fashion with Women’s Wear Daily, W, Catherine Malandrino, Kate Spade, Calyspo St. Barth and Armani Exchange. Honing her keen attention to detail and fostering a unique style perspective comes from founding Loyale, a thoughtful apparel collection that has been awarded an Eileen Fisher grant and attracted clientele such as Julia Roberts, Blake Lively, Jessica Alba and Alice Waters. In search of the good life, Jenny relocated to North Carolina and began marketing consulting for an indie film festival; intrigued by the creative freedom of the field and developing friendships with filmmakers kindled her passion for film production. Since 2011 she has been involved in the production of several projects that have screened at SXSW, Austin Film Festival, Full Frame Documentary Film Festival, SF DocFest, Maryland Film Festival and Virginia Film Festival. Jenny is based in San Francisco, CA.
Kenneth Price is the director and cinematographer for Artisanal Aperture. A native North Carolinian, he broke into the film industry early on and in high school was awarded an Emmy for best student production. His interest in film matched with the desire to stay in the South led him to Wilmington, NC to begin university and explore the burgeoning film scene. While in school he worked on a variety of big budget (Dawson’s Creek) and indie (Loggerheads) productions; he then shifted his focus to post-production work for films such as, Cocaine Angel and Deconfliction, which premiered at SXSW and Tribeca Film Festival respectively. In 2011, KP moved to the Triangle to earn his MFA; simultaneously he created a series of acclaimed documentaries with Grammy Award winning producer 9th Wonder, more than 100 music videos and several entertainingly unconventional short films, including Wilbert & Vern, Watermelon Man and How to Sharpen Pencils. KP’s films have won a variety of festival awards, been selected as Vimeo Staff Picks and his music videos have been featured on MTV, VH1 and BET. He is based in San Francisco, CA.
Sara Coffin is the principle photographer for Artisanal Aperture. Hailing from North Carolina, her multifaceted role as Editor at skirt! cultivated a love of storytelling. During her tenure at this acclaimed women’s publication, Sara discovered her calling - to capture poignant life events and personal histories with an emphasis on images that are both honest and captivating. Forging out on her own in 2011, Sara has solidified a reputation in the South with her signature documentary and fine art style; her work has been featured on and in renowned sources such as, Our State, Style Me Pretty, 100 Layer Cake and The Knot. In addition, Sara has documented a variety of events in association with TerraVita Food & Drink Festival, North Carolina State University and Full Frame Documentary Film Festival. Her tendency leans towards photojournalism, but Sara is also aware that a natural setting can sometimes use a helping hand – she's not afraid to stealthily step in when necessary to style a person or a plate. She is based in Raleigh, NC.