Artisanal Aperture is a niche film and photography collective founded by husband and wife duo, Kenneth Price and Jenny Hwa. Our shared enthusiasm for capturing and celebrating the craft of handmade, as well as the profound kinship we feel with makers of all kinds are the founding principles of Artisanal Aperture. We're based in San Francisco and love traveling to close and distant locales.
We focus on capturing unique growers, events and craftspeople to share intimate portraits of how their endeavors are curated, processed, created and prepared. Our strength lies in bringing distinct stories and celebrations to life. With our nimble team of three, we integrate seamlessly into the environment to find the perfect balance between prearranged pictorial moments and responding to candid, unplanned activities. Whether it’s strategically adjusting a chef’s apron, stealthily including a frosted glass of chilled wine or a ceramist's tool rack in frame, our curated approach allows us to capture the essence of the surroundings and purveyors. We offer both film and photography collectively because we believe having an aesthetic through line with both forms of media depicts a more powerful story. Previous collaborators include Relais & Châteaux's Blackberry Farm, The Ritz-Carlton, Cayman Islands Department of Tourism, Food & Wine, Rappahannock River Oysters and more.
Originally from the Bay Area, Jenny spent more than 10 years in NYC working in fashion with Women’s Wear Daily, W, Catherine Malandrino, Kate Spade and Calyspo St. Barth. Honing her keen attention to detail and fostering a unique style perspective comes from founding Loyale, an ethical apparel collection that's been awarded an Eileen Fisher grant and attracted clientele such as Julia Roberts, Jessica Alba and Alice Waters. In search of the good life, Jenny relocated to North Carolina and began consulting for an indie film festival; intrigued by the creative freedom of the field and developing friendships with filmmakers kindled her passion for film production. Since 2011 she's been involved with the production of projects that have screened at SXSW, Austin Film Festival, Full Frame Documentary Film Festival, SF DocFest, Maryland Film Festival and Virginia Film Festival.
A native North Carolinian, Kenneth broke into the film industry early on and in high school was awarded an Emmy for best student production. His interest in film matched with the desire to stay in the South led him to Wilmington, NC to begin university and explore the burgeoning film scene. While in school he worked on a variety of big budget (Dawson’s Creek) and indie (Loggerheads) productions; he then shifted his focus to post-production work for films such as, Cocaine Angel and Deconfliction, which premiered at SXSW and Tribeca Film Festival respectively. In 2011, KP moved to the Triangle to earn his MFA; simultaneously he created a series of acclaimed documentaries with Grammy Award winning producer 9th Wonder, more than 100 music videos and several entertainingly unconventional short films, including Wilbert & Vern, Watermelon Man and How to Sharpen Pencils. KP’s films have won a variety of festival awards, been selected as Vimeo Staff Picks and his music videos have been featured on MTV, VH1 and BET.
We collaborate with accomplished lifestyle photographers based on geographical location or pull from our roster of vetted partners; we coordinate talent on a project by project basis to ensure the desired aesthetic is achieved.
Sara Coffin photo credits:
Rappahannock Oysters Co.
Blackberry Farm + SFA
TerraVita Food Festival